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Search Engine Marketing (SEM/SEO)

Digital Marketing: Search Engine Marketing

Search Engine Marketing (SEO) divides into two separate parts: Off-page SEO and On-page SEO.

Off-page SEO is a set of specific events that affect the indexing of a site by search engines. Off-page SEO works to eliminate errors or shortcomings of the site and improves its quality and other activities that positively affect the site’s indexing by search engines.

Digital Marketing (SEM/SEO) Elements


Keywords density, Meta-Descriptions, Alts, Anchors, Backlinks, Directories, Analytics.

On-page Optimization

User-friendly interface, Real-time data, Keywords for top-ranking in SE

Local SEO

Local keywords, Google My Business profile, “NAP” citations

Social Promotion

Social media posts, Social media mentions, Social media Ad

Off-page Optimization

Backlinks, Domain authority, PPC

Email Marketing

Email building, Email blasting, Real-time Reports and Analytics

Main Off-page SEO events:

  • technical optimization
  • content optimization
  • SEO copywriting
  • conversion optimization

On-page SEO influences the visibility of a website in search ranking and other work aimed at getting targeting clicks from Google, Bing, and other SEs. The bunch of users from search engines is referred to as “natural” or “organic” traffic.

Key On-page SEO events:

  • link building,
  • reputation management,
  • local promotion,
  • regional promotion,
  • social media marketing.