Search Engine Marketing (SEM/SEO)
Digital Marketing: Search Engine Marketing
Search Engine Marketing (SEO) divides into two separate parts: Off-page SEO and On-page SEO.
Off-page SEO is a set of specific events that affect the indexing of a site by search engines. Off-page SEO works to eliminate errors or shortcomings of the site and improves its quality and other activities that positively affect the site’s indexing by search engines.
Digital Marketing (SEM/SEO) Elements
Keywords density, Meta-Descriptions, Alts, Anchors, Backlinks, Directories, Analytics.
User-friendly interface, Real-time data, Keywords for top-ranking in SE
Local keywords, Google My Business profile, “NAP” citations
Social media posts, Social media mentions, Social media Ad
Backlinks, Domain authority, PPC
Email building, Email blasting, Real-time Reports and Analytics
Main Off-page SEO events:
- technical optimization
- content optimization
- SEO copywriting
- conversion optimization
On-page SEO influences the visibility of a website in search ranking and other work aimed at getting targeting clicks from Google, Bing, and other SEs. The bunch of users from search engines is referred to as “natural” or “organic” traffic.
Key On-page SEO events:
- link building,
- reputation management,
- local promotion,
- regional promotion,
- social media marketing.
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