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Web Development

The sequence of website creation and a detailed study of the stages is the key to the entire project’s success.

Web Development Facts


Web development includes design development and programming, as you might think, and a detailed analysis of the project, cooperation with the customer, and searching for solutions to achieve the project’s goals. We develop websites that sell your products and services. Our team takes into account the needs of your business at every stage of creating an online project.

The main stages of creating a website:

  • Determination of the goals and objectives of the online project;
  • Creation of technical specifications (TOR) for website development;
  • Prototyping;
  • Website design layout (web design);
  • Layout;
  • Programming;
  • Filling content;
  • Testing;
  • Delivery of the finished project to the client

It is impossible to imagine the Internet without websites. Websites are the building blocks of the virtual world, and their number is growing exponentially. Web development is the engineering for building websites.

Websites are the Internet, and the Internet is websites.

An irrefutable fact confirms the necessity of creating a company website: when the website is launched, it increases company sales by 50-60%.

Websites are outdated and in need of a redesign.

Outdating websites is a natural process, inextricably linked with the development of web technology => constantly modernizing their resources according to the requirements of the time.

Websites make things personal.

Machine learning technologies, AI, and neural networks are irrevocably changing the field of web development => a new trend is emerging: website personalization (tailoring trade offers for each user, personalizing ads, etc.)

Websites need promotion.

The invariable postulate is that digital marketing will live as long as the sites are alive. As long as there are sites, there is also promotion.


Defining project goals and objectives of the online project.

At the preparation stage, a team consisting of a web developer, web builder, and internet marketer analyzes the website for the client and what tasks he should solve. A website can function as a representation of a company on the Internet or sell goods and services, become a quality advertisement for a company, or be a start-up for a completely new company. All these problems are discussed with the customer of the website.

After the tasks are set, the target audience is determined. It is essential to understand the resource being created, what the customer can offer, and how the audience will react to the offer. The site’s structure, content, design, functionality, etc., depends on what audience the customer wants to reach with his goods and services.

Further, marketing analysis is carried out, which includes an analysis of competitors, the seasonality of a product or service, activity and niche, and the proposal’s competitiveness. The most substantial aspects of the business are identified, which will help to attract the attention of visitors. Upon completion, a website prototype is developed and demonstrated to the client.


Creation of technical specifications (TOR) for website development.

Terms of reference is a document that is drawn up together with the client. It includes detailed characteristics of the resource:


  • Design suggestions (color scheme, application of corporate identity or its development, the ratio of graphic elements to text);
  • Semantic core;
  • Site structure, number of pages, categories, blocks;
  • Site functionality (only standard or development of additional modules, their detailed description, and goals);
  • Applied technologies;
  • Technical requirements for the resource.



Creation of a website design layout (web design).

Web design is one of the critical stages. The web ideas that will be applied to the development of the site will determine how attractive the website will be for the audience and how the design will reflect the main ideas and mission of the brand visually.

The work of a web designer is based on a technical assignment. The web designer draws buttons, banners, and other graphic elements. Thus, the prototype takes shape and face. If the business has its own corporate identity, then the web designer considers and continues this idea. If the business is new, we can help you develop your unique image.

It is important to note that the designer does not draw the design of every page, but templates of several basic ones, using web design trends. The finished layout is handed over to the client and awaits his approval. If improvements are needed, the designer makes them and shows the layout to the customer again. The design is being finalized until it is approved.



The layout designer uses the HTML language to translate the finished design into a working project. The website gets life, and it gets dynamic. All the buttons work. The online project becomes a cross-browser and displays correctly in all existing internet browsers. At the same stage, CSS styles are created.

Then the project is connected to the control system. With its help, pages, categories, and subcategories of the project are created, the order of operation of the menu tab is determined, hyperlinks are placed. The website receives the final structure, which will be presented to the audience.


web-development-icon5Filling content

The penultimate stage of creating a website is filling pages with graphic and informational content. Videos, photos, texts, and other information that the visitor can see or read are posted.


web-development-icon6Testing the project

Testing plays the most crucial role in the process of creating a website. A tester performs the work. According to several criteria, the tester monitors the functionality of the final version of the website and identifies errors that must be eliminated.