CUNY – Baruch College
In January 2021, I completed a transformative journey at Baruch College, Zicklin School of Business, specializing in Digital Marketing. This rigorous program equipped me with unique skills, positioning me as a proficient digital marketing strategist.
My journey began with mastering the fundamentals of marketing, where I delved into consumer behavior and market analysis. The courses were designed to build a strong foundation for understanding the digital landscape. As I progressed, I specialized in digital strategies, where I learned to navigate through various digital channels effectively.
The hands-on experience with cutting-edge digital tools was pivotal in my education. I became proficient in SEO and SEM, understanding how to increase visibility and drive traffic. Social media marketing became my forte, where I learned to craft compelling content and engage with diverse audiences. My digital analytics expertise allowed me to create targeted campaigns and measure their success accurately.
Collaborative projects and case studies were integral to my learning. Working in diverse teams, I developed strong communication and problem-solving skills, vital for a dynamic digital marketing environment. I honed my ability to create comprehensive digital marketing strategies, considering both macro and micro aspects of the business world.
Today, as a Baruch College graduate, I am equipped with a holistic understanding of digital marketing. My education has provided me with technical skills and a strategic mindset, essential for driving digital innovation and achieving business goals. With this certified expertise, I am ready to make a significant impact in the digital marketing realm.
“If you get all the facts, your judgment can be right; if you don’t get all the facts, it can’t be right.”
— Bernard Baruch
Data Analytics – Google
Earning the Google Data Analytics Certification was a transformative step in my digital marketing career, deeply enriching my skill set. It equipped me with proficiency in SQL and R, enabling me to manipulate and analyze large datasets efficiently. My data visualization and report-sharing expertise allow me to convey complex analytics in an understandable and actionable format, which is crucial for strategic marketing decisions. This certification also enhanced my ability to ask the right questions, a critical skill for uncovering meaningful insights from data. These capabilities are instrumental in driving effective digital marketing strategies, ensuring they are data-informed and impactful.
VIKTORIIA MALYSHKINA 