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Targeting Precision: Crafting an Exclusive Audience on the example of Canon Camera Enthusiasts for Enhanced Engagement.
Audiences in Google Analytics 4. Regular Expressions (regex). In this article, I will review the screenshot from an audience segmentation interface from Google Analytics 4. I use this audience setting to create specific segments for… Read more
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The Ultimate Guide for SEO beginners.
The era of AI is here and we have to accept that browsers are already rebuilding their algorithms and things will change regarding organic search. We will again learn a lot and change radically. However,… Read more
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Project#2 – Strategic Approach and 28-Day Performance Analysis for Performance Max Campaigns, in Comparison with the Preceding Period.
Viktoriia Malyshkina – Paid Advertising on Google Ads Business Overview Website Profile: This e-commerce platform boasts an extensive catalog, featuring 20,000 products across 60 diverse categories. Business Objective: The primary goal is to escalate revenue… Read more
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Project#1 – How does medical insurance coverage vary across different age groups in the U.S. marketplace?
Viktoriia Malyshkina – Data Analytics with R Health Insurance in the U.S. The U.S. healthcare system includes: ACA (enacted in 2010) -> reduce the number of uninsured citizens and make healthcare more affordable -> subsidies… Read more
Welcome to my professional blog!
I’m Viktoriia. I’m a digital marketer and web analyst. My professional blog is a repository of insights, strategies, and data-driven analyses. It’s where industry trends, campaign reviews, and cutting-edge marketing tools are dissected for efficacy. Such a blog is a nexus for thought leadership, where analytics blend with creative marketing tactics to inform and inspire peers and clients in the digital landscape.
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VIKTORIIA MALYSHKINA 